Quit Being So Be Lazy: What are you really waiting for?

What are you waiting for? This is the question I often ask people that say that “some day” they want to do something different, unique and amazing with their limited time. Being a Divergent Entrepreneur means that you buck tradition and go against what others deem as ordinary.


“The status quo doesn’t pay the bills and laziness is the ultimate pathway to never achieving your dreams.”

Laziness is prevalent in today’s society. We have everything at our fingertips to change our world. All of the information necessary to achieve greatness just a quick Google search away, yet we cannot seem to find the time or energy to gather this information, take the first step and start that new venture and build a business. Why? Why do we wax poetical and stall before we even start? Because it’s safe and easy. The two mono-syllabic words that kill entrepreneurial vision before it even starts. Let’s break these two words apart and discover the dark meaning behind them and why they have no place in the DE vocabulary.

There is no such thing as “Safety.”

Just back away real slowly... Safety is a myth. It doesn’t exist. Not just for the entrepreneur, but for the average, everyday working schmoe. Right now you are sitting at home, in an office or coffee shop resting comfortably in your seat held in place by the constant force of gravity on a planet consisting of with 2900 km of molten mantle only separated from you by <5km of “crust” constantly rotating at 1600 km every 24 hours while traveling around the sun at 30 km a second...

You are not safe and the idea that you can make decisions in your career and life that will keep you perfectly safe is idealistic at best. Being a business owner is risky. You have to be willing to face that risk and make calculated decisions that mitigate the problems early on and often.

“If you are deliberately trying to create a future that feels safe, you will willfully ignore the future that is likely.”
Seth Godin

I’ve seen people fall into this trap often. They spend so much time setting themselves up to not fail that they never succeed. Here are some common phrases that those playing it safe use on a daily basis:


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Safety Man: “I don’t want to pitch that company because they may reject me.”
So, you don’t ever meet with them and reject yourself?

Safety Man: “I need to wait for when I ready to I tackle that type/size of project.”
Who determines when you are ready? Your competition? Because they aren’t waiting.
Safety Man: “What if I fail and I fail publically?”

You are going to fail.

In one of either two ways. You will fail before you start by not playing the game or you will fail constantly through the process as well as succeed.

We are in a society that anything, but private. Your life is filled with status updates, likes & reactions and this is a blessing and a curse. Never has their existed a revolution like to one we have now. On the dying embers of the industrial revolution begins the connection revolution. Your life on display can be your greatest asset and help differentiate you from your competition. All you have to do is get over your need to be safe.

When I first started my business, I told everyone. I thought the universal reaction would be congratulations from all who heard of my ground breaking decision, but it was not always the response. Some were supportive and those who I counted on their support had doubts, didn’t understand or were downright dismissive of my new venture. My first day of my new company I received a call from my former boss telling me that I was “doomed to fail.” Yep, that hurt and felt insurmountable at the time, but looking back I see it for what it was. I was out on a limb without a lifeline and safety had become a thing of the past.

I shook off those feelings of fear and plotted a course towards success and then I met the second 4 letter word that all Divergent Entrepreneurs must contend with:


There is no such thing in life as a free lunch. Your task list, goals and milestones you have mapped out on a piece of paper are going to take twice as longs as you think they are. It’s not being negative, it’s a fact. One of the hardest things you can do in life is build a business. Coming up with ideas is the easy part, but executing on them is another thing entirely.

“An overnight success is ten years in the making.”
-Tom Clancy

The road to success as an entrepreneur is paved with years of hard work. Easy is for people with dreams, but hard work is what you have to apply to a dream to get it to work for you. The best way to get your dream to work for you is when you employ the concept of The Flywheel.

In Jim Collin’s book, Good to Great, he speaks about the concept of the flywheel in the following excerpt:

“Picture a huge, heavy flywheel—a massive metal disk mounted horizontally on an axle, about 30 feet in diameter, 2 feet thick, and weighing about 5,000 pounds. Now imagine that your task is to get the flywheel rotating on the axle as fast and long as possible.
Pushing with great effort, you get the flywheel to inch forward, moving almost imperceptibly at first. You keep pushing and, after two or three hours of persistent effort, you get the flywheel to complete one entire turn.

You keep pushing, and the flywheel begins to move a bit faster, and with continued great effort, you move it around a second rotation. You keep pushing in a consistent direction. Three turns ... four ... five ... six ... the flywheel builds up speed ... seven ... eight ... you keep pushing ... nine ... ten ... it builds momentum ... eleven ... twelve ... moving faster with each turn … twenty … thirty … fifty … a hundred.

Then, at some point—breakthrough!

Jim Collins wrote this analogy to communicate the idea of how much work it takes to take a “Good Company” and constantly pursue a vision day after day to make it into a “Great Company.” I firmly believe that this idea translates to the daily struggle of the divergent entrepreneur to avoid the easy way and apply constant pressure day after day towards building their business.

In the beginning first few days, months and years, the wheel moves slowly where you don’t even notice it. But, if you continue to make the 10 calls a day, lunch meetings or whatever tactic you employ at a steady pace, you will see the wheel pick up pace. It will take the same effort each day, but something exciting will begin to happen right before your very eyes… You will become that “overnight success” ten years in the making.

You will be different than the others around you. Where most new businesses fail, you will succeed. The successful days and weeks will turn to months and then you will find yourself 5 years from the date you started amazed at the speed your flywheel is spinning and working just as hard as the day you started with exponential impact to those you serve.

What are you waiting for?

Your flywheel is resting there. “Stuck” and not wanting to budge. Will you look for the easy road? Will you give it one small push and complain that it is hard? Will you sit years from now and say “I tried” knowing deep down that you could have pushed harder each and every day? Now is the time to push. Now is the time for hard work.

Daniel Gourley

​Daniel began his work career as a full-time pastor at a local church in Phoenix, AZ whre Daniel discovered a passion for ministry and the local church. Leaving full-time ministry, Daniel continued this work as by founding his own company, 5 Words Media, in 2012 specializing in the design & build of AV & Lighting systems for houses of worship. 5 Words Media started as a one-man operation in Daniel's own home and has grown to a multi-million dollar business in just 5 short years. It is this experience of starting a business centered on one's passions and desires that Daniel hopes to awaken in others no matter their chosen business, background and brand!

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