The Divergent Entrepreneur Story

My name is Daniel Gourley and I am a Divergent Entrepreneur. 5 Years ago, I quit my job. I was frustrated with the “game” I had been playing and I wanted to start my own business from scratch. No bosses, no rules except my own and an opportunity to accomplish a mission that I felt was so important that it needed to be done.

I knew that if I was going to do the hard work to start a business from scratch, it would need to be a business that had service as its core principle. And I knew that if I could build it as I saw fit, it would be both profitable and successful.  I reached out to people around me  and some saw it as a “nice idea” or even some said it was “doomed to fail from the start.” But with passion, perseverance and a plan, I built a business that is different than what you may have seen before.

And different is definitely good. People are looking for something - anything different to gravitate towards and that difference and your desire to do something different can be just the edge you need to turn your dream into a reality. What you will find are real people and real stories from those who have dared to be different and achieved what you find yourself missing in your day-to-day grind.

"You have a choice to make." You have a choice to become an entrepreneur or not. But, not just any entrepreneur...

Today you can become a Divergent Entrepreneur.

What makes us different?

Different is definitely good.  In a world of the same businesses, striving for a "flat look", horizontal infrastructure, sillicon valley-esque model, people are looking for something - anything different to gravitate towards.  That difference and your desire to do something different can be just the edge you need to win the day, make the sale and turn a dream into a reality.


Becoming a Divergent Entrepreneur is different than any other endeavor. It's creating businesses that matter to the people they employ, the customers they serve and the individuals who create them. DE businesses change communities and lives.  



DE_Building
DE_Building

What makes us different?

Different is definitely good.  In a world of the same businesses, striving for a "flat look", horizontal infrastructure, sillicon valley-esque model, people are looking for something - anything different to gravitate towards.  That difference and your desire to do something different can be just the edge you need to win the day, make the sale and turn a dream into a reality.


Becoming a Divergent Entrepreneur is different than any other endeavor. It's creating businesses that matter to the people they employ, the customers they serve and the individuals who create them. DE businesses change communities and lives.  

"There is something profoundly exciting about changing peoples lives. 
You have to love people to change them."
"There is something profoundly exciting about changing peoples lives. You have to love people to change them."

Who are the 
Divergent Entrepreneurs?

They are everyday people like you that have built their own businesses from the ground up with hard work, support and key principles that have allowed them to be successful.  If you are thinking of starting your own venture, you have come to the right place.  We are here for you!

Daniel Gourley

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​Daniel began his work career as a full-time pastor at a local church in Phoenix, AZ for over nine years.  At that time, Daniel discovered a passion for ministry and the local church that still permeates his work to this day.  Leaving full-time ministry, Daniel worked in the AV & Lighting industry at a number of companies specializing in construction of world-class performance venues & churches.  

Daniel continued this work as by founding his own company, 5 Words Media, in 2012 specializing in the design & build of AV & Lighting systems for houses of worship.  5 Words Media started as a one-man operation in Daniel's own home and has grown to a multi-million dollar business in just 5 short years.  It is this experience of starting a business centered on one's passions and desires that Daniel hopes to awaken in others no matter their chosen business, background and brand!

Daniel is married to his wife Doné and has three amazing children at home.  They are his world and he could not do anything without them!

Kevin Lawrence

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Kevin is committed to enriching the quality of life for those who are seeking a new financial future. Kevin has spent 15 years of serving as a conference facilitator in a non-profit Christian family counseling ministry and 6 1/2 years serving self-employed individuals and their families with meeting their insurance needs.

Kevin is now using his experience, influence and mentorship to show others what is possible in creating a new financial future.  With his financial and real estate expertise, Kevin's customers can create a future they can control through business ownership and real estate investing.

Kevin and his wife Laurie have one adult child, two children still at home. They home school and enjoy living in sunny Phoenix, AZ. Kevin and Laurie are active in their church and also serve as board members for Christian Family Home Ministries - a non-profit that serves to support and enrich families who choose to home school. As a family they enjoy hiking, sports, traveling and serving their community.

Edison - DE

Edison Cardenas

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Edison Cardenas is a respected business leader who embraces business opportunities, implements business innovations and successfully transforms and grows organizations and businesses. He has applied his abilities to successfully grow organizations and to build and lead high performance teams in companies ranging from Fortune 500 to international entrepreneurial multi-unit operations. His results include having turned around and expanded poorly performing entities and consistently increased revenue and profitability. His experience includes restaurant, hospitality, real estate asset management, and financial services industries. He has held Board and Executive positions with Chambers of Commerce, Major League Sports, and non-profit organizations.

Mr. Cardenas’ greatest talent is applying innovative strategies and tactics for performance improvement for companies and people. He is passionate about, and experienced in, facilitating operational initiatives in business innovation and expansion; change management; and leadership.

Edison Cardenas resides in Phoenix, Arizona with his wife, Amy, and their four children.

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